REFERRAL PROGRAMME
Reward genuine value creation—not spam introductions.
A referral programme should define qualification, attribution, consent, conflicts, payment trigger, exclusions and evidence before any commission is due.
RulePrincipleWhy it matters
Qualified opportunityNamed need + consent + fitAvoid low-quality lead dumping
AttributionRecorded before sales processPrevents disputes
Commercial triggerDefined in signed partner termsNo implied commission
PrivacyPermission before sharing personal dataRespect GDPR and trust