IMPACT EVIDENCE

Make impact claims evidence-backed.

A structured impact model links what was produced, who used it, what changed, what evidence exists and what happens next.

Impact model

Evidence chain.

Avoid collecting metrics that cannot explain meaningful outcomes.

OUTPUT

Output

What did the project produce?

USE

Use

Who engaged with or adopted it?

OUTCOME

Outcome

What changed for users, organisations or systems?

EVIDENCE

Evidence

What data or artefact supports the claim?

ATTRIBUTION

Contribution

What can reasonably be attributed or contributed to the project?

SCALE

Scale

What pathway sustains or expands the outcome?

NEXT STEP

Design the evidence plan early.

Impact becomes stronger when evidence requirements are designed before pilots finish.

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